Book

Billion-Dollar Ball: A Journey Through the Big-Money Culture of College Football

2015

Synopsis

Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business, with lavishly paid coaches, lucrative television deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms. Profit margins among the top football schools range from 60% to 75%—results that dwarf those of such high-profile companies as Apple, Facebook, and Microsoft—yet thanks to the support of their football-mad representatives in Congress, teams aren’t required to pay taxes. In most cases, those windfalls are not passed on to the universities themselves, but flow directly back into their athletic departments.

College presidents have been unwilling or powerless to stop a system that has spawned a wildly profligate infrastructure of coaches, trainers, marketing gurus, and a growing cadre of bureaucrats whose sole purpose is to ensure that players remain academically eligible to play. From the University of Oregon’s lavish $42 million academic center for athletes to Alabama coach Nick Saban’s $7 million paycheck—ten times what the school pays its president, and 70 times what a full-time professor there earns—Gaul examines in depth the extraordinary financial model that supports college football and the effect it has had not only on other athletic programs but on academic ones as well.

What are the consequences when college football coaches are the highest paid public employees in over half the states in an economically troubled country, or when football players at some schools receive ten times the amount of scholarship awards that academically gifted students do? Billion-Dollar Ball considers these and many other issues in a compelling account of how an astonishingly wealthy sports franchise has begun to reframe campus values and distort the fundamental academic mission of our universities.

Suggested Reading

The Globalization of Wheat: A Critical History of the Green Revolution

In The Globalization of Wheat, Marci R. Baranski explores Norman Borlaug’s complicated legacy as godfather of the Green Revolution. Winner of the Nobel Peace Prize in 1970 for his role in fighting global hunger, Borlaug, an American agricultural scientist and plant breeder who worked for the Rockefe...

Superbears: The Story of Hesketh Racing

Hesketh Racing was a Grand Prix phenomenon. In a time of increasing commercialisation and cars that had forsaken national racing colours in favour of sponsors’ logos, the team was privately funded by Lord Hesketh – a patriotic 22-year-old who was determined to take his promising young driver, James ...

We use cookies to improve your experience on our website. By continuing to browse, you accept our Cookie Policy and Privacy Policy.