Restaurants Brands International's Burger King has been in a multi-year turnaround effort dubbed "Reclaim the Flame." That involves a large investment in advertising and remodeling many restaurants.

The chain has also leveraged its lone billion-dollar product, The Whopper, to gain media attention. That's something Restaurant Brands International's QSR CEO Joshua Kobza talked about during its second quarter earnings call.

"On core equities, we're leaning into the Whopper with innovation in our Have It Your Way promise through guest-led ideas from our recently launched Whopper By You platform. The Barbecue Brisket Whopper is a standout, a delicious guest-designed take on the classic that highlights our flame-grilled flavor," he shared.

Burger King has repeatedly gone back to the Whopper well all over the world. Kobza shared some insight on how the sandwich is being used to revitalize the chain in China.

Now, in the United States and part of the rest world, the company is leaning on the Whopper once again.

Key components of Burger King's Reclaim the Flame
Reclaim the Flame is a multi-year investment plan aimed at modernizing Burger King's U.S. operations. It includes:

Advertising & Digital Investment: $150 million allocated to boost media presence and digital platforms, including the Burger King app and Royal Perks loyalty program.

Restaurant Modernization: $250 million directed toward upgrading approximately 3,000 restaurants with new technology, kitchen equipment, and building enhancements.

Sizzle Store Design: Introduction of a new store prototype featuring a warm and inviting atmosphere, digital kiosks, and efficient kitchen layouts.

Franchisee Collaboration: Over 93% of U.S. franchisees have endorsed the plan, agreeing to co-invest in increased advertising efforts.