BUSINESS

Bulleit Made One of the Best Bourbons Last Year and It's Collecting Dust

February 4th, 2021

In the opening shot of Chappelle's Show's groundbreaking exploration of haters, we're given a brief glimpse into the minds of hordes of whiskey drinkers that have written Bulleit off (through the words of Ice T, the Original Player Hater, no less).

"Real hatin' man, that's like an artform, man. You know it's like you're a born hater, like myself. Lotta cats think they hatin' man, but you know I'm mad at everything..."

This is a neat explanation of the blowback one might receive for suggesting they enjoy Bulleit's whiskey in the company of internet-educated bourbon drinkers. The Diageo-owned company is a lightning rod for Whiskey Haters because it's achieved enormous success relatively quickly and does not disclose where the whiskey it sells comes from (the company built its distillery in 2017, so it should begin releasing its own product soon enough). The rye that made the brand famous — a 95 percent rye, 5 percent malted barley mash — came from MGP, but the rest of its lineup, including a new expression called Blender's Select, is bought stock from other distilleries. Who the hell cares?

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Blender's Select 001 is the first release of the brand's new, annually released limited run of whiskey. It's a blend of three distillates — all at least 9 years old — pieced together by Eboni Major, proofed at an even 100. It's state-to-state availability was somewhat limited compared to standard Bulleit product (some 20-odd states, plus D.C.) and it's price was slightly higher ($50 SRP at launch). It's been raved about by nearly every serious reviewer there is, including whiskey's paper of record, Whisky Advocate, naming it the fourth best whiskey of 2020, and my own personal whiskey compass, Jay West (known as t8ke in most places), who has reviewed nearly 2,000 bottles of whiskey now.

If forced to compare Blender's Select to other whiskey, I'd say it's like a slightly spicier Four Roses expression. The whiskey has heavy mint and raspberry vibes on the nose but melts into a caramel-forward, almost condensed milk flavor once tasted. The finish reminds you of the nose with some green smells and lingers on some classic whiskey notes: vanilla, black pepper and oak. Bulleit hater or not, it's worth stashing a bottle for a rainy day.

Curated By

Maya Gupta
Investigative Journalist | Grassroots Movement Organizer | Economy Consultant/Speaker
Maya Gupta writes from the fault lines of a world that refuses to stay quiet. Focused on the collisions between culture, power, and accountability, her work cuts past polished narratives to expose what’s really moving beneath the surface. From the rise of creator-driven influence to athlete activism and grassroots resistance, she tracks the momentum shaping a generation unwilling to wait its turn. Her reporting doesn’t cater to comfort, it confronts it, challenging institutions that lean on legacy instead of legitimacy. With a voice rooted in urgency and a lens tuned to those often ignored, Maya delivers coverage that reflects the stakes as they are, not as they’re packaged. This is journalism that doesn’t just observe change, it stands in the middle of it, documenting the push, the backlash, and the undeniable shift underway.

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