Book

Easy to Learn, Difficult to Master: Pong, Atari, and the Dawn of the Video Game

2022

Synopsis

A deep, nostalgic dive into the advent of gaming, Easy to Learn, Difficult to Master returns us to the emerging culture of Silicon Valley. At the center of this graphic history, dynamically drawn in colors inspired by old computer screens, is the epic feud that raged between Atari founder Nolan Bushnell and inventor Ralph Baer for the title of “father of the video game.”

While Baer, a Jewish immigrant whose family fled Germany for America, developed the first TV video-game console and ping-pong game in the 1960s, Bushnell, a self-taught whiz kid from Utah, put out Atari’s pioneering table-tennis arcade game, Pong, in 1972. Thus, a prolonged battle began over who truly spearheaded the multibillion-dollar gaming industry, and around it a sweeping narrative about invention, inspiration, and the seeds of digital revolution.

Suggested Reading

At the End of the Rainbow: The Identity Crisis of the Atari 8-Bit Computer

Throughout the late 1970s and early 1980s, Atari became synonymous with arcade gaming, producing iconic games such as Pong and Asteroids. Yet the company’s ambitions extended beyond games and consoles. In 1979, Atari launched its first 8-bit computer—a platform initially designed as a console before...

Finding the Next Steve Jobs: How to Find, Keep, and Nurture Talent

From the legendary founder of Atari and Chuck E. Cheese’s and Steve Jobs’s first boss, the secrets to finding, hiring, keeping, and nurturing creative talent. The business world is changing faster than ever, and every day your company faces new complications and difficulties. The only way to resolv...

We use cookies to improve your experience on our website. By continuing to browse, you accept our Cookie Policy and Privacy Policy.