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Drive-In, The: Outdoor Cinema in 1950s America and the Popular Imagination

2023

Synopsis

The Drive-In meaningfully contributes to the complex picture of outdoor cinema that has been central to American culture and to a history of US cinema based on diverse viewing experiences rather than a select number of films. Drive-in cinemas flourished in 1950s America, in some summer weeks to the extent that there were more cinemagoers outdoors than indoors. Often associated with teenagers interested in the drive-in as a ‘passion pit’ or a venue for exploitation films, accounts of the 1950s American drive-in tend to emphasize their popularity with families with young children, downplaying the importance of a film program apparently limited to old, low-budget or independent films and characterizing drive-in operators as industry outsiders. They retain a hold on the popular imagination. The Drive-In identifies the mix of generations in the drive-in audience as well as accounts that articulate individual experiences, from the drive-in as a dating venue to a segregated space. Through detailed analysis of the film industry trade press, local newspapers and a range of other primary sources including archival records on cinemas and cinema circuits in Arkansas, California, New York State and Texas, this book examines how drive-ins were integrated into local communities and the film industry and reveals the importance and range of drive-in programs that were often close to that of their indoor neighbors.

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