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Airbus and Boeing:: The Fight for Hegemony

2009

Synopsis

Airbus and Boeing have been involved in a bruising battle for global aircraft sales. Throughout the 2000s, the aircraft industry had lurched from crisis to crisis-with first one rival innovating and inching ahead, then the other responding and retaking the lead. Airbus had experienced a rough 2007, with a competitive onslaught from Boeing. This case explores Airbus' immediate business concerns and management's consideration of a new business model that will position the company for long-term success.

Related Topics

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