Book

Yuppies: The Bankers, Lawyers, Joggers, and Gourmands Who Conquered New York

2026

Synopsis

Yuppies may have been a classic 1980s stereotype, but they were also a very real demographic: a wave of hundreds of thousands of highly educated young professionals that washed over New York during that decade. As Wall Street moved to the center of American life, it drew a generation of young people into its vortex. For the first time, banks recruited roughly one-third of graduating classes from top universities.

America’s economy had a new main character. Young bankers extracted profits from waning industries, shattering the foundations on which stable middle-class employment had long rested. Yuppie lawyers devised deals and tax strategies that eroded workers’ power and wages. As consumers, yuppies created new cultures of fitness and of excess, popularizing marathon running and fine dining as status markers. As city-dwellers, they were pioneers of gentrification. And as voters and political donors, yuppies engineered a takeover of local and national government, using their wealth to back candidates who would remake the country in their image.

Yuppies reminds us that we still live in the shadow of the greed-is-good 1980s: Our cities are playgrounds for the wealthy, and Wall Street and Washington remain locked in a tight embrace. Dylan Gottlieb’s exquisite recounting leaves no doubt that the yuppie takeover of New York began a more unequal chapter in American life―one we continue writing today.

Suggested Reading

Blinded by the Lights: Texas High School Football and the Myth of Integration

Using the lens of arguably the state’s most popular sport, Blinded by the Lights: Texas High School Football and the Myth of Integration describes the highs and lows in the ongoing battle for equal educational opportunities for all Texas students. According to former Texas A&M athletic recruiter Don...

The End of the Golden Gate: Writers on Loving and (Sometimes) Leaving San Francisco

Over the last few decades, San Francisco has experienced radical changes with the influence of Silicon Valley, tech companies, and more. Countless articles, blogs, and even movies have tried to capture the complex nature of what San Francisco has become, a place millions of people have loved to call...

We use cookies to improve your experience on our website. By continuing to browse, you accept our Cookie Policy and Privacy Policy.