Book

The Octopus Organization: A Guide to Thriving in a World of Continuous Transformation

2025

Synopsis

Our organizations are stuck. We talk about agility but find ourselves bogged down in bureaucracy. We aspire to innovate but run into systems built to prevent mistakes, not spark breakthroughs. We need to learn and adapt, but we're operating with an outdated playbook built for efficiency and control. And our attempts to fix all this—by pouring trillions into huge, top-down transformations—make the problems worse.

But there is a better way: Building an Octopus Organization.

One of nature's most intelligent and curious creatures, the octopus is everything your organization needs to be: smart, endlessly adaptable, and highly resilient. Its eight tentacles work in concert, but each can also think for itself. This book shows how to achieve the same balance of cohesion and autonomy and to guide your organization toward a living, breathing system—one that learns, adapts, and thrives by tapping into the distributed intelligence of its people.

Drawing on their experience at companies such as Amazon and McDonald's and work with hundreds of global companies, AWS executives Phil Le-Brun and Jana Werner show you how to break away from the broken model of transformation and embrace continuous change. They share thirty-six "antipatterns"—conditioned habits—that keep us stuck and, in their place, provide "levers" that create meaningful improvement in months, not years.

The Octopus Organization is your guide to moving beyond rigid structures and nurturing the living, adaptable organization you aspire to create, and be a part of.

Suggested Reading

The Blood Bankers: Tales from the Global Underground Economy

Like tentacles on a vast octopus, the firsthand investigations in The Blood Bankers all lead to one core. A financial detective of sorts, investigative journalist Jim Henry analyzes a range of scandals, including the looting of the Philippines by the Marcos family and the financial collapse of natio...

Sooner Safer Happier: Antipatterns and Patterns for Business Agility

Drive real change through actual business outcomes, not rigid practices and a handful of buzzwords. Being Agile isn't the goal; the true goal is successful outcomes. And successful outcomes come from embracing business principles that engender high-performing organizations, not from following a for...

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