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TOO BLUE!: The IBM PC from an Acorn to a Renegade

2020

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Synopsis

Long before Apple became a household name and Bill Gates the poster child for computational wealth, there was IBM and a few crazy visionaries who saw a future NO ONE ELSE could have predicted!
In his thrilling work, TOO BLUE!, Dennis Andrews pulls back the curtain of IBM’s history to reveal the sometimes serendipitous sometimes nerve-wracking, technological space-race to develop a computer that would change the course of history!

Discover how a small, relatively unknown team of engineers at IBM:

Colored outside the blue line,” thus shifting IBM’s mainframe business to an untapped and “fruitless” market.

Pitched and signed what was then a small but feisty Microsoft Corporation (and Bill Gates) to the Acorn Project.

Fought a corporate slew of internal naysayers that deemed the PC as a risky and unnecessary reputational hazard.

Elevated personal computers from relative obscurity to a household product for millions worldwide.

Took the IBM PC from zero units in 1980 to just over 2M units in 1984 and a 34 percent market share.

Developed the road map for pioneering tech start-ups to come.

What almost never was - the story of IBM and the personal computer - is a breathtaking technological adventure fraught with corporate perils and groundbreaking innovation.

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