Synopsis
When Enzo Ferrari was born in 1898, automobiles were still a novelty in his native Italy. When he died ninety years later, the company he built stood at the top of a global industry, with the Ferrari name universally recognized for performance, racing prowess, and state-of-the-art Italian design. Enzo Ferrari: Power, Politics, and the Making of an Automotive Empire is the definitive account of an epic life.
Drawing on years of original research conducted in Italy and abroad, author and Ferrari insider, Luca Dal Monte, uncovers a wealth of new facts about Enzo's origins, ambitions, business practices, and private life. The book revisits all the highlights of Ferrari's rise to greatness: his driving career in the 1920s; his management of racing teams for Alfa Romeo in the 1930s; the launch of his own company and team in the late 1940s, and his unprecedented successes building cars for the road and race track in the following decades. But the book also examines lesser-known and sometimes hidden aspects of Ferrari's career, from his earliest failed business ventures to his political dealings with Italy's Fascist government, Allied occupiers, and even Communist leaders. And it lays bare the internal politics of the Ferrari company and team, whose leader manipulated employees, drivers, competitors and the media with a volatile mixture of brute force, paranoia, and guile.