Synopsis
D. G. Yuengling & Son of Pottsville has been in continuous operation since 1829, and since its start, Yuengling has been prudently managed by the Yuengling family. Overcoming the 14 dry years of Prohibition, Yuengling persevered due in part to the ingenuity and creativity of its owners and loyalty of its consumers, finding particular success with ice cream products that would continue until 1985. Unlike many of the regional brewers who were forced to close their doors over time, Yuengling found a niche for itself beginning in the late 1980s. With the introduction of Yuengling Lager and Black & Tan, the brand became a sensation in and around Philadelphia. The popularity of their product has led to Yuengling being distributed in 14 states, making it not only the oldest, but the largest American-owned brewery.