Book

Business Doing Good: Engaging Women and Elevating Communities

2021

Synopsis

Recently, business leaders have shifted their focus from a profit-only mindset to considering the impact of their businesses on all stakeholders. At the same time, the United Nations set aggressive Sustainable Development Goals (SGDs) to improve our world by 2030. These SDGs address all major needs facing our world today, such as: eradication of poverty and hunger, access to clean water, gender equality, and decent work and economic growth. These are significant problems facing the world that have in the past largely been left to nonprofit organizations and governments to solve.

Investors and customers have higher expectations for companies to make a positive social and environmental impact. They want to know business can do good. Following suit, today’s business leaders are starting to recognize we will never fill the gap between where we are and where we want to be if businesses do not also do their part to contribute sustainable solutions to these enormous social problems. This book provides a guide for businesses to make a significant positive impact while also benefiting their businesses.

Business Doing Good outlines six principles business leaders can implement to effectively hire women who have experienced incarceration, poverty, addiction, and/or engagement in the sex trade. While making a difference to both these women and communities, businesses benefit from the women’s resourcefulness, resilience, ability to motivate, and other unique skills and perspectives only available to someone who has overcome difficulties. Investments in women, in general, are exponential as they are more likely to return that investment to future generations. The impact is endless. If we are going to end poverty and create economic development, women who have overcome challenging pasts cannot be excluded.

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